Friday, March 23, 2012

Peter Sandman On Talking To The Public About H5N1 Risks

 

 

 

# 6241

 

 

While I’ve vented my frustration over the way that the H5N1 research controversy has been `managed’ for public consumption (see here and here), today we get a far more useful and cogent commentary from risk communications expert Peter M. Sandman.

 

The Peter M. Sandman Risk Communication Website combines the expertise of Dr. Sandman, along with his wife Jody Lanard M.D., and is is a veritable treasure trove of risk communications information.  

 

Anyone who must deal with communicating with the public, particularly during times of uncertainty or stress, would do well to regard this site as essential reading.

 

You’ll find two incarnations of the same article (a longer original and one edited down for publication in Genetic Engineering & Biotechnology News) on the mistakes Dr. Sandman sees being made in how H5N1 research issues are being communicated to the public.

 

Highly recommended.

 

 

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