Showing posts with label New Media. Show all posts
Showing posts with label New Media. Show all posts

Thursday, July 22, 2010

The Amazing Growth Of New Media

 

 

 

# 4743

 

 

At the urging of a friend, a little over 18 months ago, I cast aside my reservations and created a twitter account under my nom de plume @Fla_Medic .  

 

Admittedly, in those first few weeks, I had no idea what Twitter was all about, or how useful it would end up being for me.  

 

It seemed so  . . . limited  at first.  Particularly when messages could only be 140 characters or less.

 

But over time I discovered just how powerful a tool twitter could be. 

 

I’m not alone.   Many government agencies have embraced Twitter, and other forms of `new media’ (videos, blogs, social media sites) with a passion.

 

If you aren’t familiar with twitter, a brief explanation might help.

 

I use a browser add-on that gives me a live `twitter column' running down the right hand side of my screen, and I get tweets (short, micro-bursts of information) from people and agencies I follow updated every 5 minutes as I surf, write, or work on the web.

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My Firefox browser with twitter add-on.

Some users go to the Twitter.com website for updates, while others use standalone applications.  There are dozens of ways to access your twitter account, including from your smart phone, iPad or ITouch when you are away from your desk.

 

The secret to making Twitter useful (IMHO) is being selective about who you follow.  Personally, I would find it difficult to pay attention to more than 100-150 accounts, and still get my work done.

 

Which means that I try to follow only those accounts that provide interesting or useful content.   Currently, I’m `following’ 136 people and/or agencies. 

 

The rap against Twitter has often been over the quality of information you get from it. As I wrote in It Depends Who You Follow more than a year ago:

 

What you get out of Twitter (or any social media) depends on who you follow.

 

With Twitter, you decide whose feeds you will monitor.   If you elect to `follow’ idiots, you will receive idiotic feeds.   If you follow `panic mongers’, you will get panic `tweets’.

 

Twitter is simply a tool.   Blaming Twitter for spreading panic is like blaming the telephone for spreading malicious gossip.

So I only follow friends and colleagues, a handful of reliable news services, writers I respect, and several dozen governmental and non-governmental agencies.

 

In return I get a steady stream of useful `tweets’ 24/7  from known-to-be reliable sources that keep me informed, entertained, and often serve as a muse for my writing.

 

I  usually only `tweet’  5 to 10 times a day.  

Announcing when I post a new blog, or highlighting a someone else’s blog or news story, or `re-tweeting’  a message from another account I think some of my followers would find of interest.


While I don’t follow all of their accounts, one of the big players on Twitter is the US government;  some of their higher profile accounts include @Flugov ,@FEMA, @CDCemergency, and @ReadydotGov

 

But those just scratch the surface.

 

The HHS alone has more than 60 twitter accounts, and that number appears to be growing.   

 

Twitter . . . along with Facebook, YouTube, and other new media sites are fast becoming the preferred method of information dissemination and communication.

 

The HHS maintains a website devoted to their use of new media.

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There you will find links to:

 

Admittedly, I was a bit of a skeptic 18 months ago when I first opened my twitter account.  But since then, it has become an indispensible real-time link to the events, people, and things I am interested in.

 

Some my other blog posts on social media you may wish to explore include:

 

Social Media Resources For This Year’s Hurricane Season
CDC Uses Social Media To Spread Swine Flu Information
HHS Unveils New Media Website

 

Just a few of the science writers/bloggers/Resources (listed in no particularly order) on Twitter that  I can heartily recommend include:

 

 Crof Crawford Kilian | North Vancouver BC

 

 marynmck  Maryn McKenna | MSP, ATL, BGR, CDG

 

 profvrr Vincent Racaniello | NYC

 

 CIDRAP Minneapolis, MN

 

 maggiemfox Maggie Fox | Washington

 

Helen Branswell CP_Branswell  Helen Branswell

 

 FluTrackers FluTrackers.com | International Website

 

 David_Dobbs  David Dobbs | Vermont and London

 


scottwmcpherson  Scott McPherson | Tallahassee, FL

 iayork   Ian York

 

 JohnDSolomon new york city

 

 break_glass Jimmy Jazz | Philadelphia, PA

 

 AndrewPWilson Andrew Wilson | Columbia, MD

 

 DemFromCT Greg Dworkin

 

 Dutchy123 Dutchy | Netherlands

Monday, March 01, 2010

HHS `New Media’ Interview Today

 

 

 

# 4394

 

 

The HHS began to explore the potential of `new media’ several years ago and have moved heavily in that direction over the past 18 months.  

 

In 2007, they sponsored a truly remarkable experiment – The Pandemic Flu Leadership Blog -  where they invited a dozen people from around the nation to weigh in on pandemic issues.  I was very fortunate to be among those invited to take part.

 

Later that year, then Secretary of the HHS Michael Leavitt began his own blog, becoming the first cabinet level official to blog on the Internet.

 

Since then the agencies of the HHS (there are 11 of them) all have all improved their web presence, and most are now utilizing `new media’ outlets like Facebook, YouTube videos, Podcasts, and Twitter.

 

The HHS held a contest last summer inviting the public to create the best Pandemic Flu PSA (see Make A Flu Video And Maybe Win $2500), and have produced literally scores of informative videos of their own.  


Over the past year, I’ve chronicled some of their new media advances:

 

CDC Uses Social Media To Spread Swine Flu Information
HHS Unveils New Media Website
Feedback On The HHS's PandemicFlu.Gov Site

 

All of this is new territory for government agencies, and just like setting up a flu forum or blogging on infectious diseases, there really isn’t a handbook out there to tell you how to do it.  Those who work in the `new media’ are truly trailblazers.

 

Today, Sharon Sanders of FluTrackers will interview a couple of these pioneers on Radio Sandy Springs at 4pm EST.  

 

Richard Stapleton - Deputy Director of Web Communications and New Media - Department of Health and Human Services (HHS)


Andrew Wilson - Web Manager & New Media Strategist - Substance Abuse and Mental Health Services Administration (SAMHSA)

 

This should be a fascinating hour.   I was lucky enough to spend some time with Andrew last September during my D.C. trip, so I look forward to hearing him today.

 

If you miss the show, it will be available  on the Radio Sandy Springs Show Archive in a couple of days.